A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customers needs and desires and then be able to translate those needs in the communication of your marketing strategy. That marketing communication can be done in several ways that is why a career in marketing opens several doors as a profession.